Watching the film at home and in a theatre are two different
experiences. Film piracy takes away more money from the distributors
than this. At least with DTH, viewers will pay the money for watching
the film — Kamal Haasan
Kamal Haasan returns to Hindi films after a very long gap. His
much-awaited Vishwaroop is slated to release on January 11 next year.
However currently the film has been in the news for its DTH release on
the same day as its theatrical release and how multiplexes are against
it while single screenings are in its favour.
At a press conference held in Mumbai, the versatile
actor-film-maker came casually dressed in a yellow tee shirt and jeans,
with his team comprising music composers Shankar-Ehsaan-Loy,
cinematographer Sanu Varghese, heroines Pooja Kumar and Andrea Jeremiah,
actor Jaideep Ahlawat and writer Atul Tiwari, to meet the media.
Kamal Haasan spoke about the making of the film and also his firm
decision to release the film on DTH, which has never been done before.
He said he shall go ahead with the release of the film on satellite
pay-per-view in India on the same day as the official release and added
that people can watch the film in their homes a day before its
theatrical release. Since distributors are not in favour of this as they
feel it will hamper their business, the film-maker is in Mumbai to sort
out the issue. However, he feels it will not take away the film
watching experience. “Watching the film at home and in a theatre are two
different experiences.
Film piracy takes away more money from the movie
distributors than this. At least here people will pay money for
watching the film,” he reasoned adding that the theatres are not likely
to suffer. “Going to watch a film in the theatre is like a habit.
Irrespective of whether we see the film at home or not, we would still
go to theatres, so there’s nothing to lose. I think DTH is a great way
of monetising the film to a better level and the theatre-goers will
always keep the big screen release in demand,” explained the actor.
While he is going ahead with his plans to release the film on
DTH, he has no fear about the business that the `95 crore film will do.
“I have invested in the film so I should be scared but I am not. I am
certain this film will earn `150 crore. I believe that you have to make
the content good, and then decide its price. That’s why the DTH price
for the movie is high,” said the film-maker matter-of-factly.
Viswaroop, a spy thriller with Kamal Haasan playing the protagonist, has been made in Hindi, Tamil and Telugu.
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